Why do we hire translators? It is because we rely on them to be the go-betweens to communicate with the entire world’s population. However, these translators...
In an increasingly borderless world, companies can’t simply coast along believing that their business can survive without translation. They need to pay at most importance to...
In the age of instantaneous exposure and connectivity, do you know what the cost of silly translation errors is? It can run into millions, say experts....
What is the difference between a firm that manages to merely run a business and a company that has reached the pinnacle of successes in a...
In today’s competitive market, not having a multilingual website is equal to ignoring the needs of a major portion of the global population. Yes, this is...
In 2009, renowned banking service provider HDFC had to carry out a mega rebranding campaign to scrap its half-decade-old tag line – “Assume Nothing”? All went...
Recently I stumbled upon a fabulously designed ad on an e-commerce site and instantly fell in love with it. In fact, I was so impressed with...
You finally landed a deal with an offshore vendor and were presented with a 35 page licensing agreement. And since you were over the moon after...